UK based TankBooks released something a few years ago that I think is absolutely brilliant: books in cigarette cartons. The cartons are regular size and sealed in cellophane, with silver foil wrapping, just like the real deal. The release came right after the UK-wide smoking ban and met some controversy, which I'm sure just came from people who don't appreciate great design.And let's face it, this is just as beautiful as it is smart. I love that the carton for Hemingway's "The Shows of Kilimanjaro" and "The Undefeated" mimics the Lucky Strike packaging. I'm also pleased with the design for Kafka's "The Metamorphosis" and "In the Penal Colony", but I also seem to favor bright shades of blue.
The tin that carries them all makes you believe you need the whole set. In fact, if they weren't so expensive ($73, including shipping) I would have a set on my bedside table already.
But the best part of this Tank release is their size. According to the TankBooks Web site, although these works are miniature in size, they still contain the complete and unabridged stories. I can picture throwing one in my bag to carry around campus and (not) read during class.
Tank really hit a home run with this one. Creative packaging and a compact format are a great way to preserve print and keep the traditional book format competitive with newer technologies like travel-size e-readers.
I only wish more titles were available. Currently, Tank offers:
- Joseph Conrad — "Heart of Darkness"
- Ernest Hemingway — "The Undefeated" & "the Snows of Kilimanjaro"
- Frank Kafka — "The Metamorphosis" & "The Penal Colony"
- Rudyard Kipling — "The Man Who Would be King", "The Phantom Rickshaw" & "Black Jack"
- Robert Louis Stevenson — "Dr. Jekyll and Mr. Hyde"
- Leo Tolstoy — "The Death of Ivan Ilych" & "Father Sergius"
