Good typography is pretty important to book cover design. Actually, I believe good typography is important to most things, but I know that isn't a universal sentiment.
At
Rock That Font , the importance of good typography on album art is focused on. Specifically,
the site "celebrates the union of rock’n'roll and typography, both old and new".
Here's a video of site founder
Shawn O'Keefe talking about how Rock That Font started:
![Who Gives A *!%# About Typography? by @ShawnOKeefe](http://i.ytimg.com/vi/vsUMKaDp3VE/hqdefault.jpg)
In the video, he discusses the new album by The Black Keys, "
Brothers![](http://www.assoc-amazon.com/e/ir?t=tobesh0e-20&l=btl&camp=213689&creative=392969&o=1&a=B003AO1SVS)
" and the use of Cooper Black on the album cover. Before I watched this video and
read the RTF entry on "Brothers", I had no idea drummer Patrick Carney's brother
Michael had designed all of their album covers (Apparently I am slacking in my Black Keys fandom). O'Keefe says the use of Cooper Black is so successful here because of its "raw, youthful blues-rock vibe, but in a unique way. I think the cover is just an awesome representation of the Black Keys and their music.
In
their most recent entry is on Arcade Fire's "
The Suburbs![](http://www.assoc-amazon.com/e/ir?t=tobesh0e-20&l=btl&camp=213689&creative=392969&o=1&a=B003O85W3A)
", one of my favorite albums from 2010 and maybe of all time. I really love this cover for it's colors and imagery that fits with the tone of the album, and the type accompanying it is pretty perfect, too.
![Screen shot 2011-01-17 at 12 38 50 PM](http://apture.s3.amazonaws.com/0000012d95460aec48e092db007f000000000001.Screen%20shot%202011-01-17%20at%2012.38.50%20PM.png)
Also in the video, O'Keefe says something I think non-typography nerds would laugh at but I believe hits home: "
When typography is working we don't even notice. We feel it; its in our gut. When it doesn't work, we do notice."
I've already bookmarked
Rock That Font and plan to visit it regularly. Awesome work.
0 comments:
Post a Comment