New Cover is based on a pretty simple idea: Matt creates a new cover for each book he reads. He has yet to have a book cover published, but after positive feedback from people in the industry, he hopes to have his first published cover soon. New Cover has really inspired me to continue working on my own personal projects and to always keep creating, so I was really excited when Matt agreed to do an interview with me about his own design process and his views on book cover design.
ALAINA: So how did New Cover get started?
MATT: Since I was a child, I've always enjoyed reading and in high school and college, I fell in love with graphic design. In the back of my mind, designing covers for books has always been a sort of dream job for me as it melds these two passions. After graduating college, I went to work for Atomicdust, a graphic design agency in St. Louis. For the past five years, I’ve been making creative matter with them, and a few months ago, I decided that if i'm going to pursue my dream of cover design, I would need to actually focus on creating some covers.
So, I started taking some of my favorite books and giving them the covers I thought they deserved. As a lover of these books, nothing would bum me out more than someone walking past one of these titles in a bookstore because it happened to get stuck in a poorly designed cover. Thus, New Cover was born and my mantra was simple: I read books and then design new covers for them.
My interview with Matt is a little bit long, but he has some great advice and some great insight on the design industry. So if you have any interest in books or design or humans I encourage you to click through the jump to read more (if you don't like any of those you're probably lying).
Also be sure to check out New Cover for yourself.
