The designs that originally caught my eye were for the new Penguin Classics. One of the reasons I think these covers are so successful is their cloth binding. I just find cloth binding to be far classier than the more recently popular paper jacket.
Bickford-Smith designed each cover using simple patterns that have a conformed look but unique patterns to appropriately fit the story they enclose. In an interview with The Penguin Blog, Bickford-Smith said "I have a real enthusiasm for pattern design so I was obsessed by this project. I wanted to create sumptuous books for people to enjoy, cherish and pass on."
